| 000 | 00603nam a2200181 ar4500 | ||
|---|---|---|---|
| 001 | 3147 | ||
| 005 | 20221127090705.0 | ||
| 008 | 130318s xxka 00110|eng d | ||
| 020 |
_a9780750679800(pbk) : _cSR140.00 |
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| 082 | 0 | 4 |
_a658.802 _bP412 2013 |
| 100 | 1 | _aPercy, Larry. | |
| 245 | 1 | 0 |
_aStrategic integrated marketing communication : _btheory and practice / _cLarry Percy. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2013. |
||
| 300 |
_axiii, 308 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 | _aCommunication in marketing. | |
| 650 | 4 |
_aMarketing _xManagement. |
|
| 999 |
_c3145 _d3145 |
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