000			00734nam a2200229 a 4500
001			2927
005			20221127090627.0
008			101007s lxxua | 00100|eng d
020			_a9780273753285(pbk) : _cSR195.00
035			_a229
082	0	4	_a659.1 _bC626 2012
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion, and marketing communications / _cKenneth Clow, Donald Baack.
250			_a5th ed.
260			_aBoston, Mass. : _bPearson, _c2012.
300			_a463 p. : _bill.(chiefly col.) ; _c28 cm.
300			_aWith student kits inside.
504			_aIncludes bibl. references and index.
650		4	_aAdvertising.
650		4	_aCommunication in marketing.
700	1		_aBaack, Donald, _ejt. auth.
999			_c2925 _d2925