| 000 | 00777nam a2200229 ar4500 | ||
|---|---|---|---|
| 001 | 2911 | ||
| 005 | 20221127090623.0 | ||
| 008 | 120930s xxka 00110|eng d | ||
| 020 |
_a9780273430933(pbk) : _cSR189.00 |
||
| 082 | 0 | 4 |
_a658.802 _bH765 2012 |
| 100 | 1 | _aHooley, Graham. | |
| 245 | 1 | 0 |
_aMarketing strategy & competitive positioning / _cG. Hooley, Nigel Piercy, Brigitte Nicoulaud. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England : _bFT Prentice Hall/Pearson, _c2012. |
||
| 300 |
_axv, 578 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMarketing _vCase studies. |
|
| 650 | 4 | _aSales management. | |
| 700 | 0 |
_aPiercy, Nigel F., _ejt. auth. |
|
| 700 | 0 |
_aNicoulaud, Brigitte, _ejt. auth. |
|
| 999 |
_c2909 _d2909 |
||