000			00539nam a2200181 ar4500
001			2900
005			20221127090622.0
008			120811s xxu a 00110 eng d
020			_a9781422104606(pbk) : _cNo price.
082	0	4	_a658.8 _bSi34 2006
100	1		_aSilk, Alvin J.
245	1	0	_aWhat is marketing? / _cAlvin Silk.
260			_aBoston, Mass. : _bHarvard Business School Press, _c2006.
300			_axii, 207 p. : _bill. ; _c24 cm.
504			_aIncludes bibl. references and index.
650		4	_aMarketing.
650		4	_aManagement.
999			_c2898 _d2898