| 000 | 00772nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 270 | ||
| 005 | 20221127085910.0 | ||
| 008 | 050920s lxxua 00100 eng d | ||
| 020 |
_a0131230093 : _cSR220.00 |
||
| 035 | _a283 | ||
| 082 | 0 | 4 |
_a658.8 _bAn23 2004 |
| 100 | 1 | _aAnderson, James C. | |
| 245 | 1 | 0 |
_aBusiness market management : _bunderstanding, creating, and delivering value / _cJames Anderson, James Narus. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2004. |
||
| 300 |
_axx, 460 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrev. ed. : 1998. | ||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMarketing. | |
| 650 | 4 | _aSales management. | |
| 700 | 1 |
_aNarus, James A., _ejt. auth. |
|
| 999 |
_c270 _d270 |
||