| 000 | 00643nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 2247 | ||
| 005 | 20221127090407.0 | ||
| 008 | 101009s lxxua | 00100|eng d | ||
| 020 |
_a9780135024140(pbk) : _cSR221.00 |
||
| 035 | _a476 | ||
| 082 | 0 | 4 |
_a658.83 _bM294 2009 |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aBasic marketing research : _ba decision-making approach / _cNaresh Malhotra. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _c2009. |
||
| 300 |
_a671 p. : _bill. ; _c28 cm. _e2CD. |
||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 | _aMarketing research. | |
| 650 | 4 |
_aMarketing _xManagement. |
|
| 999 |
_c2245 _d2245 |
||