000			00704nam a2200217 a 4500
001			2212
005			20221127090402.0
008			100711s lxxua | 00100|eng d
020			_a9780071284400(pbk) : _cSR214.00
035			_a245
082	0	4	_a659.1 _bB41 2009
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge Belch, Michael Blech.
250			_a8th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2009.
300			_axxv, 838 p. : _bill. ; _c28 cm.
504			_aIncludes bibl. references and index.
650		4	_aAdvertising.
650		4	_aCommunication in marketing.
700	0		_aBelch, Michael, _ejt. auth.
999			_c2210 _d2210