| 000 | 00567nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 214 | ||
| 005 | 20221127085902.0 | ||
| 008 | 050920s lxxka | 00100 eng d | ||
| 020 |
_a0273651501 : _cSR180.00 |
||
| 035 | _a227 | ||
| 082 | 0 | 4 |
_a658.8 _bD776 2002 |
| 100 | 1 | _aDoyle, Peter. | |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bFT/Prentice Hall, _c2002. |
||
| 300 |
_axviii, 446 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMarketing. | |
| 999 |
_c214 _d214 |
||