000			00708nam a2200229 a 4500
001			2140
005			20221127090353.0
008			106013s lxxka | 00100|eng d
020			_a9780273713029 : _cSR204.00
035			_a296
082	0	4	_a658.872 _bT164 2008
100	1		_aTapp, Alan.
245	1	0	_aPrinciples of direct and database marketing : _ba digital orientation / _cAlan Tapp.
250			_a4th ed.
260			_aHarlow, England : _bFT/Prentice Hall, _c2008.
300			_axvi, 517 p. : _bill. ; _c25 cm.
500			_aPrevious ed. : 2005.
504			_aIncludes bibl. references and index.
650		4	_aInternet marketing.
650		4	_aElectronic commerce.
650		4	_aMarketing _xManagement.
999			_c2138 _d2138