| 000 | 00685nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 213 | ||
| 005 | 20221127085901.0 | ||
| 008 | 050920s lxxua | 00100|eng d | ||
| 020 |
_a0131230301 : _cSR188.00 |
||
| 035 | _a226 | ||
| 082 | 0 | 4 |
_a658.802 _bK455 2004 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger Kerin, Robert Peterson. |
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2004. |
||
| 300 |
_aviii, 696 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMarketing. | |
| 700 | 1 |
_aPeterson, Robert A., _ejt. auth. |
|
| 999 |
_c213 _d213 |
||