000			00678nam a2200229 a 4500
001			2129
005			20221127090352.0
008			100607s lxxka | 0|100 eng d
020			_a0273693980 : _cSR211.00
035			_a227
082	0	4	_a658.8 _bD776 2006
100	1		_aDoyle, Peter.
245	1	0	_aMarketing management and strategy / _cPeter Doyle, Philip Stern.
250			_a4th ed.
260			_aHarlow, England : _bFT/Prentice Hall, _c2006.
300			_axii, 446 p. : _bill. ; _c27 cm.
500			_aPrev. ed.: 2002.
504			_aIncludes bibl. references and index.
650		4	_aMarketing _xManagement.
650		4	_aMarketing.
700	0		_aStern, Philip, _ejt. auth.
999			_c2127 _d2127