000			00664nam a2200217 4500
001			183
005			20221127085857.0
008			050920s lxxua | 00100 eng d
020			_a0072863706 : _cSR390.00
035			_a196
082	0	4	_a658.8 _bM341 2005
245	0	0	_aMarketing management : _ba strategic decision-making approach / _cJohn Mullins ... [et al.].
250			_a5th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2005.
300			_axxiv, 520 p. : _bill. ; _c26 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing.
500			_aIncludes index.
650		4	_aMarketing _xManagement.
650		4	_aMarketing.
700	0		_aMullins, John W.
999			_c183 _d183