| 000 | 00804nam a2200253 ar4500 | ||
|---|---|---|---|
| 001 | 1765 | ||
| 003 | OSt | ||
| 005 | 20240729064952.0 | ||
| 008 | 100213s xxua 00110 eng d | ||
| 020 | _a9780071281041(pbk). | ||
| 040 | _cn | ||
| 082 | 0 | 4 | _a658.8 P426 2009 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cW. Perreault, J.Cannon, E. McCarthy. |
| 250 | _a17th ed. | ||
| 260 |
_aBoston, Mass. _b: McGraw-Hill, _c2009. |
||
| 300 |
_axxxvii, 758, [35] p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aInternational student edition. | ||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 0 |
_aCannon, Joseph P., _ejt. auth. |
|
| 700 | 0 |
_aMcCarthy, E. Jerome, _ejt. auth. |
|
| 942 |
_2ddc _cBK-EN |
||
| 999 |
_c1763 _d1763 |
||