000			00637nam a2200205 a 4500
001			172
005			20221127085856.0
008			050920s lxxua | 00100 eng d
020			_a007249980X : _cSR108.00
035			_a185
082	0	4	_a658.802 _bD685 2002
100	1		_aDolan, Robert J.
245	1	0	_aMarketing management : _btext and cases / _cRobert J. Dolan.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2002.
300			_aix, 498 p. : _bill. ; _c26 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing.
504			_aIncludes bibl. references and index.
650		4	_aMarketing _xManagement.
650		4	_aMarketing _vCase studies.
999			_c172 _d172