| 000 | 00659nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 1714 | ||
| 005 | 20221127090254.0 | ||
| 008 | 100131s lxxua 00100 eng d | ||
| 020 |
_a007125935X : _cSR98.00 |
||
| 035 | _a125 | ||
| 082 | 0 |
_a658.8342 _bP441 2008 |
|
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _cPaul J. Paul, Jerry Olson. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2008. |
||
| 300 |
_axxi, 555 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 | _aConsumer behavior. | |
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aOlson, Jerry C., _ejt. auth. |
|
| 999 |
_c1712 _d1712 |
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