| 000 | 00636nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 149 | ||
| 005 | 20221127085851.0 | ||
| 008 | 050920s lxxka | 00100 eng d | ||
| 020 |
_a0273655000 : _cSR188.00 |
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| 035 | _a162 | ||
| 082 | 0 | 4 |
_a658.802 _bF48 2002 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, strategies and applications / _cChris Fill. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bFT/Prentice Hall, _c2002. |
||
| 300 |
_axxxii, 790 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aCommunication in marketing. | |
| 999 |
_c149 _d149 |
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