| 000 | 00751nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 138 | ||
| 005 | 20221127085850.0 | ||
| 008 | 050920s lxxua | 00100 eng d | ||
| 020 |
_a007242946 : _cSR136.00 |
||
| 035 | _a148 | ||
| 082 | 0 | 4 |
_a658.802 _bC855 2002 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management case / _cD. Cravens, Charles Lamb, V. Crittenden. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2002. |
||
| 300 |
_axvi, 685 p. : _bill. ; _c26 cm. _e2CD. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 500 | _aIncludes index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 | _aMarketing. | |
| 700 | 1 |
_aLamb, Charles W., _ejt. auth. |
|
| 700 | 1 |
_aCrittenden, Victoria L., _ejt. auth. |
|
| 999 |
_c138 _d138 |
||