| 000 | 00782nam a2200229 ar4500 | ||
|---|---|---|---|
| 001 | 1260 | ||
| 005 | 20221127090156.0 | ||
| 008 | 090411s xxua 00110 eng d | ||
| 020 |
_a0072830875(pbk) : _cSR183.00 |
||
| 082 | 0 | 4 |
_a658.83 _bH127 2006 |
| 100 | 1 | _aHair, Joseph F. | |
| 245 | 1 | 0 |
_aMarketing research : _bwithin a changing environment / _cJ. Hair, R. Bush, D. Ortinau. |
| 250 | _a3rd, international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2006. |
||
| 300 |
_axxvii, 730 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 504 | _aIncludes bibl. references and index. | ||
| 650 | 4 | _aMarketing research. | |
| 650 | 4 |
_aMarketing _xManagement. |
|
| 700 | 0 |
_aBush, Robert P., _ejt. auth. |
|
| 700 | 0 |
_aOrtinau, David J., _ejt. auth. |
|
| 999 |
_c1259 _d1259 |
||