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| 001 | 1199 | ||
| 005 | 20221127090149.0 | ||
| 008 | 090316s xxua 00110|eng d | ||
| 020 |
_a0072967625(hpb) : _cSR645.00 |
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| 082 | 0 | 4 |
_a658.802 _bL15 2005 |
| 100 | 1 | _aLal, Rajiv. | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cR. Lal, John Quelch, V. Rangan. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axiii, 812 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 500 | _aIncludes index. | ||
| 650 | 4 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMarketing _vCase studies. |
|
| 700 | 0 |
_aQuelch, John A., _ejt. auth. |
|
| 700 | 0 |
_aRangan, V. Kasturi, _ejt.a uth. |
|
| 999 |
_c1198 _d1198 |
||