000			00713nam a2200217 a 4500
001			1180
005			20221127090147.0
008			090304s lxxua | 00100 eng d
020			_a9780071263917(international ed. : pbk) : _cSR173.00
035			_a42
082	0	4	_a658.802 _bW153 2008
100	1		_aWalker, Orville C., _cJr.
245	1	0	_aMarketing strategy : _ba decision-focused approach / _cOrville Walker, John Mullins.
250			_a6th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2008.
300			_axx, 346 p. : _bill. ; _c25 cm.
500			_aIncludes bibl. references and index.
650		4	_aMarketing _xManagement.
650		4	_aMarketing _vCase studies.
700	0		_aMullins, John W., _ejt. auth.
999			_c1179 _d1179