000			00691nam a2200229 a 4500
001			115
005			20221127085845.0
008			050920s lxxua | 00100 eng d
020			_a0072864877 : _cSR301.00
035			_a125
082	0		_a658.8342 _bP441 2005
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior and marketing strategy / _cPaul J. Paul, Jerry Olson.
250			_a7th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _c2005.
300			_axxv, 578 p. : _bill. ; _c26 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing.
500			_aIncludes index.
650		4	_aConsumer behavior.
650		4	_aMarketing _xManagement.
700	1		_aOlson, Jerry C., _ejt. auth.
999			_c115 _d115