Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.]. - 2nd ed. - Boston Mass. : McGraw-Hill, 2004. - xxxi, 742 p : ill. ; 27 cm. Includes bibl. references and index. ISBN: 0072538422 : SR 132.00 Subjects--Topical Terms: Internet marketing.Electronic commerce. Dewey Class. No.: 658.872 / In8 2004