Internet marketing : building advantage in the networked economy / Rafi Mohammed ... [et al.]. - 2nd ed. - Boston Mass. : McGraw-Hill, 2004. - xxxi, 742 p : ill. ; 27 cm.

Includes bibl. references and index.

0072538422 : SR 132.00


Internet marketing.
Electronic commerce.

658.872 / In8 2004