Schiffman, Leon G. <br/><br/>
Consumer behavior / 
L Schiffman, L. Kanuk. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Pearson,  2007. 
 - xix, 561 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0131869604(hpb) :  SR558.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Sch32 2007