TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon, Joseph P.,
AU  - McCarthy, E. Jerome,
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 007352980X(hpb) :
U1  - 658.8 22
PY  - 2008///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -