Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
W. Perreault, J. Cannon, E. McCarthy. 
 - 16th ed. 
 - Boston, Mass. :  McGraw-Hill,  2008. 
 - xxxviii, 790 p. :  col. ill. ;  28 cm.  3CD. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>007352980X(hpb) :  SR524.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P426 2008