TY  - BOOK
AU  - McCue,Sarah S.
TI  - Farce to force: building profitable e-commerce stragegies 
SN  - 0538726776(hpb) :
U1  - 658.872 22
PY  - 2006///
CY  - Australia, Mason, OH
PB  - Thomson
KW  - Electronic commerce
KW  - Marketing
KW  - Management
KW  - Internet marketing
N1  - Includes bibl. references and index
ER  -