Schwartz, Barry, 1837-1923.

The paradox of choice : why more is less / B. Schwartz. - 1st ed. - New York : ECCO, 2004. - xi, 265 p. : ill. ; 21 cm.

Includes bibl. references and index.

0060005696


Choice(Psychology).
Decision making--Psychological aspects.

153.83 / Sch96 2004