Spiro, Rosann L.

Management of a sales force / Rosann Spiro, William Stanton, Gregory Rich. - 11th ed. - Boston, Mass. : McGraw-Hill, 2003. - xxiii, 564 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibl. references and index.

0071198989 : SR136.00


Sales management.
Marketing--Management.

658.81 / Sp48 2003