TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
AU  - Mende,Martin
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781266287152
U1  - 658.812 Z45 2024 
PY  - 2024///]
CY  - New York
PB  - McGraw-Hill
KW  - Tj�nstef�retag
KW  - sao
KW  - Servicios (Industria) Marketing
KW  - Kundservice
KW  - Customer services
KW  - Marketing
KW  - Service industries
ER  -