Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende. 
 - Eighth edition 
 -  McGraw Hill LLC, Dubuque, IA, 2024 
 - 531 p  26 cm 
<br/><br/><label>ISBN: </label>9781266287152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tj�nstef�retag--Servicios (Industria) Marketing <br/>Kundservice<br/>Customer services.<br/>Marketing.<br/>Service industries--Marketing.<br/>Customer services<br/>Service industries<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 Z45 2024