TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Marketing research
SN  - 0071115706 :
U1  - 658.83 
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -