Cooper, Donald R. <br/><br/>
Marketing research / 
Donald Cooper, P. Schindler. 
 - 1st ed. 
 - Boston, Mass. :  McGraw-Hill,  2006. 
 - xix, 790 p. :  ill. ;  28 cm.  2CD. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0071115706 :  SR188.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / C784 2006