Dwyer, F. Robert.

Business marketing : connecting strategy, relationships, and learning / F. Dwyer, John Tanner. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2006. - xxix, 683 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibl. references and index.

0071244387 : SR184.00


Marketing--Management.
Marketing.

658.8 / D977 2006