Dwyer, F. Robert. Business marketing : connecting strategy, relationships, and learning / F. Dwyer, John Tanner. - 3rd ed. - Boston, Mass. : McGraw-Hill, 2006. - xxix, 683 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. . Includes bibl. references and index. ISBN: 0071244387 : SR184.00 Subjects--Topical Terms: Marketing--Management.Marketing. Dewey Class. No.: 658.8 / D977 2006