01184nam a22002057a 4500 OSt 20240805062311.0 240805b |||||||| |||| 00| 0 eng d 9781133273431 (pbk) N/A n 658.83 Z64 2013 Zikmund, William G Essentials of marketing research / William G. Zikmund, Barry J. Babin 5th edition. Cengage Learning, Mason, Ohio, 2013 xxiv, 452 p. : ill. (chiefly col.) ; 25 cm. Placing readers in the role of manager, this book offers concise coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, this edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research Marketing l Marketing research Study and teaching ddc BK-EN 0 7096 7096 0 0 ddc 0 0 CENTRAL CENTRAL 2024-08-05 0 658.83 Z64 2013 1000000020024 2024-08-05 06:24:44 2024-08-05 BK-EN