20220901h20212021k  y0frey50      ba <br/><br/>
Advertising and Promotion:   An Integrated Marketing  Communications Perspective /  
by Belch and Belch and Michael Belch 
 - 12th edition  
 - New York,  McGraw-Hill  2021 
 - 514 pages,   27 cm 
<br/><br/><label>ISBN: </label>9781260570991 
<br/><br/><label>LCCN: </label>978-1-260-57099-1 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising | Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 B41 2021