TY  - BOOK
AU  - Miller,Kenneth E.
AU  - Layton, Roger A.,
AU  - Stanton, William J.
TI  - Fundamentals of marketing
SN  - 0074707647
U1  - 658.8 
PY  - 2001///
CY  - Beijing
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Original ed. by : William Stanton; Prev. ed. : Sydney, 2000; Includes bibl. references and index
ER  -