Miller, Kenneth E. <br/><br/>
Fundamentals of marketing / 
Kenneth Miller, Roger Layton. 
 - 4th. Australian ed. 
 - Beijing :  McGraw-Hill,  2001. 
 - xvi, 856 p. :  ill. ;  25 cm. 
<br/><br/> Original ed. by : William Stanton.  Prev. ed. : Sydney, 2000. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0074707647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M615 2001