Ferrell, O. C; <br/><br/>
Marketing strategy / 
Ferrell O.C, Miichael Heartline 
 - 8th.ed. 
 - Boston,  Cengage,  2021 
 - 536 p.  ill.col.  27 cm. 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>9780357516300(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 F413 2021