TY  - BOOK
AU  - Aaker,David A
AU  - Kumar, V.
TI  - Marketing research
SN  - 9781119527585 (pbk)
U1  - 658.83 Aa41 2018 
PY  - 2018///
CY  - Hoboken.Hew Jersy
PB  - John Wiley
KW  - Marketing research
N1  - Include bib.references and index
ER  -