Aaker, David A; <br/><br/>
Marketing research / 
V. Kumar, Robert P. Leone 
 - 13th.ed. 
 - Hoboken.Hew Jersy,  John Wiley,  2018 
 - 731 p.  ill.col.  25 cm. 
<br/><br/> Include bib.references and index 
<br/><br/><label>ISBN: </label>9781119527585 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 Aa41 2018