Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 18th.ed. 
 - Harlow.England,  Pearson,  2021 
 - 728 p.  ill.col.  27 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 P935 2021