Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth Clow, Donald Baack. 
 - 8th ed. 
 - Harlow. England  Pearson  2018 
 - 510 pgs.  ill.col.  26.5 cm 
<br/><br/> Includes subject index 
<br/><br/><label>ISBN: </label>9781292222691 (pbk)  SR 220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.,Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 C626 2018