TY  - BOOK
AU  - MoriartySandra
AU  - William Wells
TI  - Advertising & IMC Principles and Practice
SN  - 9781292017396 (pbk)
U1  - 659.1 Ad23 2015 
PY  - 2015///
CY  - Harlow .England
PB  - Pearson
KW  - Advertising and Public Relations
KW  - Textbook
N1  - Includes index
ER  -