Moriarty. Sandra <br/><br/>
Advertising & IMC Principles and Practice / 
Sandra Moriarty, Nancy Mitchell 
 - 10th.ed 
 - Harlow .England  Pearson  2015 
 - 672 pgs  ill.com  24.5 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781292017396 (pbk)  SR 200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Public Relations--Textbook
<br/><br/><label>Dewey Class. No.: </label>659.1 Ad23 2015