TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing : clipping from the popular business press, 2002-2003 edition
SN  - 0072557982 :
U1  - 658.8 
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Companion to : Basic marketing ; Essentials of marketing
ER  -