Perreault, William D. <br/><br/>
Applications in basic marketing : clipping from the popular business press, 2002-2003 edition / 
William Perreault, E. McCarthy. 
 - Boston, Mass. :  McGraw-Hill,  2003. 
 - ix, 213 p. :  ill. ;  26 cm. 
<br/><br/> Companion to : Basic marketing ; Essentials of marketing. 
<br/><br/><label>ISBN: </label>0072557982 :  SR100.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P246 2003