TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy, E. Jerome,
TI  - Basic marketing: a global managerial approach 
SN  - 0072525231(pbk) :
U1  - 658.8 
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Prev. ed. : 2002; Includes bibl. references and index
ER  -