TY  - BOOK
AU  - Evans,Martin J.
AU  - Mountinho,Luiz
AU  - Raay,W.Fred Van
TI  - Applied consumer behaviour
SN  - 0201565013 :
U1  - 658.8342 
PY  - 1996///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibl. references and index
ER  -