Evans, Martin J. <br/><br/>
Applied consumer behaviour / 
Martin Evans, L. Nountinho, W. Van Raay. 
 - 1st ed. 
 - Harlow, England :  FT/Prentice Hall,  1996. 
 - xix, 382 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0201565013 :  SR136.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Ev16 1996