Minett, Steve. B 2 B marketing : a radically different approach for business- to- business marketers / Business to business marketing. Steve Minett. - London ; New York : FT/Prentice Hall, 2002. - xix, 226 p. : ill. ; 24 cm. Includes index. ISBN: 027365425X : SR130.00 Subjects--Topical Terms: Marketing--Management.Business. Dewey Class. No.: 658.804 / M662 2002